RFP – 21 - 02 - Request for Proposals (RFP) – Competitive Contracting Outdoor Advertising Panels - Concession

RFP – 21 - 02
RFP – 21 - 02




RFP – 21 - 02

Request for Proposals (RFP) – Competitive Contracting Outdoor Advertising Panels - Concession

This Addendum # 1, dated January 21, 2021 is issued to modify the above mentioned RFP and is hereby made part of the RFP documents. Please attach this Addendum #1 to the original documents in your possession, and ensure same is included in your proposal.

A.  Submission deadline has been extended to February 9, 2021 at 3:00 pm prevailing time.

B.  Questions and answers:

Q1. Are we able to get the revenue paid to the City of Hoboken and percent revenue sharing paid by the previous bike share vendor?

A1. The City of Hoboken has not received revenue from the previous bike share vendor. Revenue generated from the advertising panels were used by the previous bike share vendor to fund the City’s bike share program.

Q2. For maintenance and repairs who will be responsible for supplies such as glass or new batteries or solar panels?

A2. The vendor will be responsible for all maintenance and repairs of the advertising panels, including, but not limited to, new glass, batteries, or solar panels, if needed, during the term of the contract.

Q3. Would the City of Hoboken consider a long-term contract if the vendor builds additional kiosks and amenities? This helps the vendor recover the capital costs for new kiosks and related costs of


A3. The City prefers a two-year contract with three one-year renewal for a total of five years, however, the City is open to consider awarding a contract term of up to five years.

Q4. In Section Scope of Services: “Vendor Responsibilities”; Permitting. The selected vendor will secure any necessary NJDOT Outdoor Advertising permits for the advertising panels. After reviewing the current list of New Jersey Department of Transportation of Outdoor Advertising Services Permit List, we would like to confirm if the current “Standalone Advertising Panels” and “Parking Garage Advertising Panels” are legally permitted? If they are, under what Dealer Name is the “Standalone

Advertising Panels” and “Parking Garage Advertising Panels” permits listed under?

A4. Standalone advertising panels may have been previously permitted by the New Jersey Department of Transportation under the dealer name “NJ Bike Share LLC”. It will be the responsibility of the vendor to secure all necessary permits for the advertising panels.

Q5. In Section Scope of Services: “Non-Monetary Public Benefits”; Vendors are encouraged to include innovative ways to support the City’s Transportation and Parking initiatives. Please explain what are the City’s overall goals of the Transportation and Parking initiatives?

A5. Please refer to RFP 21-02, the City’s 2018 Master Plan Reexamination Report


and www.hobokennj.gov/parking-center for more information about the City’s Transportation and Parking initiatives and goals.

Q6. Would Hoboken consider extending the deadline for the question period, by one (1) week?

A6. The City will extend the submission deadline from February 5th to February 9, 2021 at 3:00 pm prevailing time.

Q7. Would Hoboken consider splitting the street panels and the garage panels into two separate awards?

A7. No.

Q8. Who currently represents the ad panels located in the garages? Would Hoboken be able and/or willing to share historical sales data for these ad panels?

A8. The City of Hoboken owns and operates the advertising panels located within municipal parking garages in Hoboken. The garage advertising panels have not had advertising sales in many years, therefore the City does not have historical sales data available to share for these advertising panels.

Q9. Do the garage panels need to be permitted for advertising sales?

A9. No.

Q10. What is the state of the equipment currently? Would we be starting off with equipment in good working order (lights/solar all functioning, clean and free from graffiti to start, presence of rust, are there ad panels currently in the units?)

A10. The advertising panels are in various states, though the City believes that all of the advertising panels are in good working order as of the advertisement date of the RFP. Please refer to hyperlinked map on page 17 in the RFP for more information, including locations of the ad panels, photographs of the ad panels, etc.

Q11. Are there any legacy advertising contracts that exist that would need to be honored once the RFP is awarded?

A11. No.

Q12. Can the City provide insight into the planned deployment timeline for the WIFI advertising kiosks, referenced below? The deployment of these WIFI kiosks will affect the ultimate value of the panels included in this procurement and understanding when the kiosk program is intended to be deployed will help use refine our revenue projections for the existing advertising panel network.


A12. The City does not have a contract with any vendor to install Wi-Fi kiosks referenced in the above link.

Q13. Can the City please note which locations included in this RFP have existing NJDOT permits, and

which locations will require new permits to be secured?

A13. Please refer to NJDOT’s list of outdoor advertising permits by municipality under dealer name “NJ Bike share LLC”

(found here: https://www.state.nj.us/transportation/business/epermits/oda/pdf/countypermits.pdf) to determine the location of advertising panels with existing NJDOT permits.

Q14. Can the City please specify which subsections of NJAC 16-41C are applicable to this advertising program?

A14. It is the responsibility of the RFP respondents to interpret which subsections of N.J.A.C. 16-41C are applicable to their proposals.

Q15. Given the current public health emergency, will the City consider receiving submissions electronically by February 5th?

A15. NJ Local Public Contract Law does not allow email submission of RFP proposals at this time.

Q16. Can the City confirm that ownership of the structures will remain with the City during the term of the contract?

A16. The City has no intention of selling the advertising panels to a new owner.

Q17. Can the City please confirm the total number of double-sided backlit panels included in the scope of this RFP? Are there a total of 30 or 34 display faces?

A17. There are a total of 15 double-sided backlit panels, which equates to 30 backlit display faces.

There are 19 additional single-sided, non-backlit display faces located in the City’s municipal parking garages.

Q18. Will the City consider limiting the scope of the indemnity on page 8 of the RFP solely to damages caused by the vendor and not those caused by negligence or gross negligence of any Hoboken Person?

A18. This is the purpose of the exception page. Vendor will need to explain on the exception page what limitations they are asking for. The City will review the exception and decide whether to accept or deny the request.

Q19. Item 2 on page 13 of the RFP states that “[t]he forms of the contract shall be submitted by the City to the successful Vendor to execute the contract and to be responsible for liquidated damages.” Will the City provide a copy of the proposed form of contract and the proposed liquidated damages for prior review in advance of the submission due date, or, alternatively, clarify that each Proposal is subject to negotiation and acceptance of the contract?

A19. The form of contract will be presented to the winning vendor, it is premature to include the contract at this time during the selection process.

Q20. Will the City consider omitting item 4 under the heading “Termination of Contract” on page 14 of the RFP, as that requirement is inapplicable to a revenue-based advertising franchise?

A20. Use the exception page and put this request. The City will decide during the award process.

Q21. Will the City provide details of how it expects to regulate advertising content and on what basis it expects to approve advertisers? The nature of these restrictions (e.g. prohibited categories)  may have a material impact on the proposal.

A21. It is premature to include this during the selection process, this will be covered and discussed after the selection and will be addressed during the award process.

Q22. What are you looking for exactly by itemized cost for activities associated with procuring advertising campaigns?

A22. This information will help the City determine whether revenue share proposals from respondents are reasonable or not.

Q23. What product ad categories are prohibited?

A23. It is premature to discuss prohibited advertisement during the selection process, please see

Q21 above.

A.  The City will not accept questions and RFI at this time. Submission deadline has been changed to  February 9, 2021 at 3:00 pm prevailing time.

This addendum will be sent to all vendors, published in the newspaper and posted on the City of Hoboken website to ensure compliance.

There are no other changes to the RFP documents as part of this addendum.

ATTEST:                                                                        Date: January 21,


AL B. Dineros, QPA Purchasing Agent

City of Hoboken


RFP – 21 - 02

Request for Proposals (RFP) – Competitive Contracting Outdoor Advertising Panels - Concession

The undersigned Bidder hereby acknowledges receipt of the following Addenda:

Addendum Number                       Date                                    Acknowledge Receipt


Addendum # 1                  January 21, 2021                                                  

No addenda were received:

Acknowledged for:                                                                                  


(Name of Bidder)

By:                                                                         (Signature of

Authorized Representative)


Name:                                                                  Title/Position:              


(Print or Type)

← Back to Jobs, RFPs and RFQs Page